Jade by HSBC

HSBC has launched an invitation-only membership program with Chinese roots called Jade by HSBC Premier. Aimed at HSBC Premier customers with a minimum of $1 – $5m in investable assets, Jade has been developed with Saatchi & Saatchi London and offers a banking service unlike any other to this very individual group of HSBC clients. The rebrand of Jade by HSBC Premier was a brief I recieved during my internship at Saatchi & Saatchi.